After decades working at a personal wealth management firm, Kelly decided on a very different (and fabulously fun) retirement gig. Out of a corner of her home kitchen she launched WallFlour Cake Studio, a custom baked goods shop delivering to the Seattle area. She needed a comprehensive brand identity to use on her website, packaging, social media, and printed marketing pieces. I worked closely with her through the entire process, delivering a brand system that complemented her unique and delectable creations.