To kick off the new year, the Uber Design Org hosted a gathering at the Aquarium of California Academy of Sciences. The organizers enlisted me to create a visual identity for the event, including digital and print communication leading up to the night, environmental design and signage for the physical space, and swag kits for the 150 attendees. Combining illustration and bold graphics, I created a comprehensive design system for the event, which I named “Design Deep Dive.” The brand kit included stickers, custom socks, water bottles, posters, email communications, digital signage, and physical wayfinding. All design and illustration done by me.